An intelligent approach to Investor Targeting
An intelligent approach to Investor Targeting How Can Effective Investor Targeting Maximise the ROI of Investor Relations Efforts? The ...
The Case For Using Content Marketing In Financial PR
The Case For Using Content Marketing In Financial PR India: Relying just on narrow choice of media for reputation ...
The Impending Explosion of Accounting Fraud
The Impending Explosion of Accounting FraudPreamble The last 18 months has seen three major corporate collapses in the UK, and ...
Generalist PR vs. Specialist IR
Generalist PR vs. Specialist IR A brief look at how Specialist IR firms differ from Generalist PR firms. Preamble: ...
The Ostrich Syndrome
The Ostrich Syndrome Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations ...
Communications Conundrum of Mid-caps in India
Communications Conundrum of Mid-caps in India If sustained media visibility is critical for enhancing corporate reputation; then nothing is ...
