Why Digitised Annual Reports?

08:52 12 February in Uncategorized by admin

6 great reasons to pursue Digitised Annual Reports   How is a digital annual report different from a print one? As a key weapon within an arsenal of collaterals serving the investor relations function, annual reports have been undergoing a profound transformation on the Web. The boundaries of...

Strike a pose.

10:33 05 February in Uncategorized by admin

You don't have to be a Goliath to start producing integrated reports. Even as a David, you can strike a pose.   As you leap into 2020 and complete the 2019 financial year, you must be hearing a lot about the Integrated Reporting <IR> Framework for...

6 Tips for Better Roadshows

10:17 23 January in Uncategorized by admin

Six Tips for Tackling & Engaging Investors on Roadshows   Meetings are an important way for people to come together for a common purpose. Planning for such meeting prevents poor performance and improves the chances of a desired outcome. Strategic planning allows you to project your company...

Investor Targeting Calling

12:22 22 August in Uncategorized by admin

Another season of Conference Orgies arrives – unfortunately, you may never reach a climax. Sure, by all means attend a few investor conferences as long as they ensure a few quality meetings. But please also have a view and preference. Many a times companies end up...

An intelligent approach to Investor Targeting

10:02 03 May in Uncategorized by admin

How Can Effective Investor Targeting Maximise the ROI of Investor Relations Efforts? Preamble The prime objective of Investor Relations efforts of any company is to attract the right profile of investors who understand the company’s business model and stay invested for the long term. Companies generally...

The Case For Using Content Marketing In Financial PR

10:55 30 April in Uncategorized by admin

India: Relying just on narrow choice of media for reputation building could be your biggest mistake Business communication is geared towards building formidable reputation and create value for all stakeholders. The consumers of this communication are savvy audiences, comprising investors, analysts, business partners, lenders and creditors,...

Generalist PR vs. Specialist IR

17:41 30 March in Uncategorized by admin

A brief look at how Specialist IR firms differ from Generalist PR firms.   Preamble: The Indian PR industry is beginning to mature. Gone are the days where a PR agency could behave like supermarkets offering everything under one roof and get away with delivering just rudimentary...

The Ostrich Syndrome

17:40 30 March in Uncategorized by admin

Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations is inexplicable, and their sudden proclivity for PR at the time of fund raising is palpable. Such short-sightedness makes them look opportunistic and has many pitfalls. If Public Relations is...

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