Marcom Studio

Demand generation, content operations and conversion design

Marcom Studio establishes a predictable top-of-funnel system that attracts qualified prospects, educates them through sequenced content, and converts intent on well-structured landing experiences. The program maps assets to the awareness–consideration–decision journey and measures each step with disciplined tagging and reviews. Authoritative guidance on funnel design and analytics underpins the approach.

Strategy and planning
We define goals, audience personas and a message house, then stand up a living content calendar and event tracker so launches, webinars and seasonality remain coordinated across channels.

Content operations
We produce blogs and long-reads, case studies, one-pagers, social carousels and email nurture assets. Each format ships with clear inputs, review steps and platform specifications to remove ambiguity and speed approvals.

Conversion surfaces
We design landing pages, lead magnets, flipbooks and microsites for clarity of purpose, form hygiene and metadata so performance can be attributed and improved.

Asset hygiene and platform readiness
A single source repository, brand guidelines and platform-specific specs ensure consistency across content types and channels. A named point of contact streamlines reviews.

Governance and reporting
You receive recurring status rhythms with planned versus delivered items, live links and a forward plan, supported by quarterly deep-dives. This cadence is proven in our communications programs and applies cleanly to marketing operations.

Additional modules that strengthen demand generation

Brand system and templates
We establish a message house, page and asset templates, and platform specifications that allow distributed teams to execute on-brand work at pace. A documented repository prevents loss of prior materials and accelerates creation.

SEO and discoverability
Information architecture, meta data and structured content follow the Google Search Central SEO Starter Guide. This ensures search engines can crawl, index and understand your content while users can evaluate relevance quickly.

Analytics, attribution and UTM discipline
We standardise campaign tagging and GA4 configuration. GA documentation recommends adding UTM parameters to campaign URLs and using consistent fields, so acquisition reporting is reliable. We also align code setup to avoid unassigned or not set issues.

Marketing automation and lead nurture
We design journeys that personalise email, trigger actions and coordinate channels so prospects experience timely nudges rather than isolated messages. Definitions and practice are grounded in established guidance.

Account-based marketing
For tight target universes, we build named-account plans that coordinate content, ads and outreach to stakeholders in each account. ABM is defined as directing resources to engage specific high-value accounts and is widely adopted in B2B.

UX and conversion rate optimisation
Landing pages are written for a single action, with concise, scannable copy and short forms. NN/g’s research-based guidance on forms and usability informs wireframes and content.

Video and events
We script and storyboard short explainers, product walkthroughs and webinar assets that can be syndicated across owned and social channels. Platforms are expanding video inventory for B2B reach, which strengthens the case for a sustained video pipeline.

How the operating model works

Inputs at onboarding
We capture brand guidelines, platform specifications, goals and personas, appoint a primary point of contact and compile a source repository of past materials. These steps reduce review friction and ensure consistent voice and design.

Editorial calendar and event tracker
We maintain a rolling calendar of internal and external hooks so assets ship when campaigns demand them. This enables reverse planning and keeps production predictable.

Review discipline
Workflows use staged reviews and consolidated feedback through the main point of contact to keep cycles tight. For web builds and microsites, content and QA are handled page-by-page before the final pass.

Measurement and improvement
Status reports surface progress, adherence to plan and risks. Quarterly reviews examine KPI trends and reset the pipeline. With GA4 tagging, campaign performance and landing-page outcomes can be tracked to a consistent taxonomy.

Scope flexibility
Marcom Studio scales across content types and surfaces. Volumes are right-sized per client while governance, repository and platform specs remain constant. Optional elements such as videos and microsites are estimated per brief.

Who this suits

Marketing Heads, Promoters and CFOs seeking a reliable top-of-funnel pipeline, governed content operations and measurable outcomes without adding in-house capacity. The model fits enterprises that value disciplined planning, platform readiness and transparent reporting.