INSIGHTS

An intelligent approach to Investor Targeting How Can Effective Investor Targeting Maximise the ROI of Investor Relations Efforts? The prime objective of Investor Relations efforts of any company is to attract the right profile of investors who understand the company’s business model and stay invested for the long term. ...

The Case For Using Content Marketing In Financial PR India: Relying just on narrow choice of media for reputation building could be your biggest mistake Business communication is geared towards building formidable reputation and create value for all stakeholders. The consumers of this communication are savvy audiences, comprising investors, ...

The Impending Explosion of Accounting FraudPreamble The last 18 months has seen three major corporate collapses in the UK, and much of this has been attributed to audit failures, leading to a wide-sweeping review of how audits are conducted. In particular, a huge amount has been written about the first ...

Generalist PR vs. Specialist IR A brief look at how Specialist IR firms differ from Generalist PR firms. Preamble: The Indian PR industry is beginning to mature. Gone are the days where a PR agency could behave like supermarkets offering everything under one roof and get away with delivering ...

The Ostrich Syndrome Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations is inexplicable, and their sudden proclivity for PR at the time of fund raising is palpable. Such short-sightedness makes them look opportunistic and has many pitfalls. If Public Relations is ...

Communications Conundrum of Mid-caps in India If sustained media visibility is critical for enhancing corporate reputation; then nothing is more daunting for mid-cap companies than to achieve that. It is an ongoing struggle for the mid-cap companies. Their sheer number – more than 1500 actively traded mid-caps – and ...