Investor Perception Studies for Measuring IR Effectiveness
Understanding the investor perception is the most critical part of a proactive Investor Relations Program. Investor perception plays a very vital role in building the strategic messaging and communication by companies. At Dickenson, we understand the importance and impact that a good perception study can have in improving the IR functioning of a client. Our perception study is designed in close conjunction with our clients and is aimed at measuring investor communication effectiveness, gaining an insight into investor audiences, analysing client’s disclosure standards and transparency practices and building a roadmap for improving valuation. Our perception study meticulously captures both quantitative and qualitative feedback which delivers information that is precise, credible and insightful. Being an external agency helps us to garner a candid and un-biased feedback from both existing and prospective investors as well as research analysts. This helps our client to understand investor opinion and views on client’s corporate governance, shareholder activism, transparency & disclosures, strengths and weaknesses as perceived by the Investor community, key business drivers anticipated by investors, sustainability friendliness etc. which provide a highly effective inputs to shape corporate reputation and investor perception.