Investor Targeting Calling Another season of Conference Orgies arrives – unfortunately, you may never reach a climax. Sure, by all means attend a few investor conferences as long as they ensure a few quality meetings. But please also have a view and preference. Many a times companies end up meeting ...

Global IR outsourcing The emergence of Global IR Outsourcing for Investor Relations services In a fast-moving global economy, you can find several companies that are collaborating with offshore service providers, rather than establishing their own in-house capabilities. Over the years, the global service delivery model has proven to be ...

Why Digitised Annual Reports? 6 great reasons to pursue Digitised Annual Reports How is a digital annual report different from a print one? As a key weapon within an arsenal of collaterals serving the investor relations function, annual reports have been undergoing a profound transformation on the Web. The boundaries ...

6 Tips for Better Roadshows Six Tips for Tackling & Engaging Investors on Roadshows Meetings are an important way for people to come together for a common purpose. Planning for such meeting prevents poor performance and improves the chances of a desired outcome. Strategic planning allows you to project your ...

Those who tell stories, rule the world “What unites people? Armies? Gold? Flags? Stories. There's nothing more powerful in the world than a good story. Nothing can stop it. No enemy can defeat it. And who has a better story than Bran the Broken?... Who’s better to lead us ...

An intelligent approach to Investor Targeting How Can Effective Investor Targeting Maximise the ROI of Investor Relations Efforts? The prime objective of Investor Relations efforts of any company is to attract the right profile of investors who understand the company’s business model and stay invested for the long term. ...

The Case For Using Content Marketing In Financial PR India: Relying just on narrow choice of media for reputation building could be your biggest mistake Business communication is geared towards building formidable reputation and create value for all stakeholders. The consumers of this communication are savvy audiences, comprising investors, ...

The Impending Explosion of Accounting FraudPreamble The last 18 months has seen three major corporate collapses in the UK, and much of this has been attributed to audit failures, leading to a wide-sweeping review of how audits are conducted. In particular, a huge amount has been written about the first ...

Generalist PR vs. Specialist IR A brief look at how Specialist IR firms differ from Generalist PR firms. Preamble: The Indian PR industry is beginning to mature. Gone are the days where a PR agency could behave like supermarkets offering everything under one roof and get away with delivering ...

The Ostrich Syndrome Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations is inexplicable, and their sudden proclivity for PR at the time of fund raising is palpable. Such short-sightedness makes them look opportunistic and has many pitfalls. If Public Relations is ...

Communications Conundrum of Mid-caps in India If sustained media visibility is critical for enhancing corporate reputation; then nothing is more daunting for mid-cap companies than to achieve that. It is an ongoing struggle for the mid-cap companies. Their sheer number – more than 1500 actively traded mid-caps – and ...

DEBATE ON SHARE BUYBACK Corporate share buyback is an effective tool to prevent companies' share prices from devaluation and re-instilling promoter confidence. As the number of share buybacks climb, the debate over the concept heats up further. In June 2013, the Securities & Exchange Board of India (SEBI), the ...