Uncategorized

Generalist PR vs. Specialist IR

08:46 25 September in Uncategorized
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A brief look at how Specialist IR firms differ from Generalist PR firms.   Preamble: The Indian PR industry is beginning to mature. Gone are the days where a PR agency could behave like supermarkets offering everything under one roof and get away with delivering just rudimentary...

The Ostrich Syndrome

11:34 14 September in Uncategorized
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Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations is inexplicable, and their sudden proclivity for PR at the time of fund raising is palpable. Such short-sightedness makes them look opportunistic and has many pitfalls. If Public Relations is...