An intelligent approach to Investor Targeting

10:02 03 May in Uncategorized by admin

How Can Effective Investor Targeting Maximise the ROI of Investor Relations Efforts? Preamble The prime objective of Investor Relations efforts of any company is to attract the right profile of investors who understand the company’s business model and stay invested for the long term. Companies generally...

The Case For Using Content Marketing In Financial PR

10:55 30 April in Uncategorized by admin

India: Relying just on narrow choice of media for reputation building could be your biggest mistake Business communication is geared towards building formidable reputation and create value for all stakeholders. The consumers of this communication are savvy audiences, comprising investors, analysts, business partners, lenders and creditors,...

Generalist PR vs. Specialist IR

17:41 30 March in Uncategorized by admin

A brief look at how Specialist IR firms differ from Generalist PR firms.   Preamble: The Indian PR industry is beginning to mature. Gone are the days where a PR agency could behave like supermarkets offering everything under one roof and get away with delivering just rudimentary...

The Ostrich Syndrome

17:40 30 March in Uncategorized by admin

Public Relations for Unlisted Companies Planning An IPO The apathy of unlisted companies towards Public Relations is inexplicable, and their sudden proclivity for PR at the time of fund raising is palpable. Such short-sightedness makes them look opportunistic and has many pitfalls. If Public Relations is...

DEBATE ON SHARE BUYBACK

17:35 30 March in Uncategorized by admin

Corporate share buyback is an effective tool to prevent companies' share prices from devaluation and re-instilling promoter confidence. As the number of share buybacks climb, the debate over the concept heats up further. In June 2013, the Securities & Exchange Board of India (SEBI), the Indian...

Do we need IR Analytics?

17:33 30 March in Uncategorized by admin

IR Connect looks at how an IR plan can become much sharper and result-oriented with the help of IR Analytics. Every IRO and CFO should take a careful look into its values and benefits.   It’s a well accepted dictum that stock valuations are a function of...

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